It hits you at random moments. When you're watching your kid sleep. When you're driving home from work. When you see another dad's obituary on Facebook and realize he's your age. That quiet voice asking: What would happen to them if I wasn't here? Who would pay the mortgage? How would they manage? Would my kids still get to go to college? Would my partner have to do it all alone?
You already know life insurance matters. You've just been putting it off. Maybe you think it's too expensive. Maybe you think it's too complicated. Maybe you just don't want to face it.
We get it. That's why we built DadSure with dads like you in mind.
We built our entire company around one type of person: a dad with kids who count on him. That focus changes everything.
It means every conversation we facilitate, every option our partner agents help you explore, and every resource we provide is shaped by the real stuff you deal with: keeping your mortgage paid so your family isn't uprooted, making sure your kids can still go to the schools you've worked hard to get them into, protecting your partner from having to do it all alone if the unthinkable happens.
Apply today and explore coverage options that may be available the same day, without weeks of back-and-forth paperwork.
No needles. No awkward appointments. For some applicants, coverage options are available with no medical exam - just a few health questions.
Apply in minutes, right from your phone or laptop.
Options from well-known, highly rated insurance carriers chosen with families like ours in mind.
No complicated forms. No weeks of waiting. Just protection for your family.
Takes 2 minutes. We'll ask about your kids and what you want to protect. No jargon. Just straight talk.
See what coverage options may cost. Compare options. Pick what fits your budget and your family's needs.
E-sign and submit. For many applicants, coverage options may be available the same day.
We're not trying to be the biggest name in life insurance. We're trying to be the most valuable to you – a dad who loves his kids and wants to protect them.
Traditional Life Insurance:
❌ Weeks of paperwork, follow-ups, and waiting before you know your options.
DadSure:
✅ Apply online and explore coverage options that may be available quickly, without weeks of back-and-forth.
You can move forward without sitting in limbo wondering what comes next.
Traditional Life Insurance:
❌ Appointments, lab work, and time off work for many policies.
DadSure:
✅ For some applicants, coverage options are available with no medical exam - just a few health questions.
Less hassle, fewer disruptions to your life.
Traditional Life Insurance:
❌ In-person meetings, phone calls, and pressure to commit.
DadSure:
✅ A fast, online application you can complete from your phone in a few minutes, on your schedule.
Apply during nap time, lunch break, or after the kids go to bed. Your schedule, your pace.
Traditional Life Insurance:
❌ Designed to serve everyone, from singles to retirees to businesses.
DadSure:
✅ Built exclusively for dads with kids, focused on the things families actually worry about.
You see relevant options, not generic ones.
Bottom line: Traditional life insurance companies make you work for coverage. We make it easier to explore coverage options that fit your life. Because you've got better things to do – like being a dad.
"I kept putting this off for years. DadSure made it so easy I got it done during my daughter's nap time. Best 15 minutes I've ever spent."
"The relief I felt after finally having a plan in place was massive. I can focus on being fun dad now, not stressed dad."
"No pushy sales tactics. Just clear information and a process that actually respects my time."
"I honestly didn't think I could afford it. Turns out he options were more affordable than I expected. No excuse to keep putting it off."
No jargon. Just straight answers.
Most dads are surprised by how affordable life insurance options can be. Costs depend on factors like age, health, coverage amount, and term length, but many healthy dads find options that fit comfortably into a monthly budget.
The easiest way to know is to explore your options — it only takes a few minutes and there’s no obligation.
Nope. For some applicants, coverage options are available with no medical exam — just a few health questions during the application. Other options may require additional information depending on your situation. DadSure helps you explore what’s available for you.
The online application itself only takes a few minutes. From there, some applicants are able to see decisions quickly, while others may need additional review. Either way, DadSure is designed to help you move forward without weeks of unnecessary back-and-forth.
There’s no one-size-fits-all answer. Many dads think about covering things like income replacement, a mortgage, and future expenses such as education.
DadSure helps you think through these factors so you can choose a coverage amount that fits your family and your stage of life.
DadSure isn’t an insurance carrier. We help connect dads with licensed insurance agents so they can explore coverage options from well-known, highly rated insurance carriers.
Our focus is helping dads understand their options and find what fits their family — not pushing a one-size-fits-all solution.
If someone depends on your income or care, it’s worth thinking about. Life insurance is about having a plan in place — not predicting the future.
Many dads choose coverage simply to make sure their family wouldn’t be left scrambling if something unexpected happened.
You don't need to research for weeks. You don't need to figure this out on your own. You just need to decide whether today is the day you stop putting it off.
Every dad means to handle this eventually. The dads who actually do are the ones who give their families a plan - not just good intentions.
It only takes a few minutes to explore your options. From there, you can decide what makes sense for your family, on your timeline.
Life insurance made exclusively for dads.
Because they're your everything.
